| Advertising and anchor |
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Specialists know everything about marketing on the anchoring and apply their knowledge every day. Do you believe in it, so that you can anchor the girl to the right arm experienced a touch of excitement? If this sounds unbelievable to you is look at the Levi's advertising business. Each of them, at first glance do not provide any intellectual content. Nobody says, "Wear Levi's jeans are you sexy." You know why? Because people are not guided by intellect in purchasing. If we choose the jeans of many companies, they buy it, with whom we associate most positive emotions. Instead of intellectual persuasion advertising specialists use anchorages process. In their advertising they use the most primitive and highly motivated man - sex. Watching their ads, we get the impression that "sex is in the air" and when we are at the peak of emotion show us the jeans are Levi's and their brand. It is sufficient that such advertising oglądniemy few dozen times or so in our mind was unaware anchor: Levi's jeans = sex. One of my friends, which deals with advertising once told me something that might interest you revealed to me that "... You can sell any goods, if only we can somehow associate it with sex." Is not it funny, yet scary how the media can manipulate us? Note that in most cigarettes or beer advertising dealing with sex abuse of power. Usually we see a great, sexy model dressed in clothes Megas, who smokes a cigarette like a goddess playing a harp. Everyone knows that in reality the word model has never ruszyłaby cigarettes because they are very harmful, but common sense is drowned emotional conditioning. If the experts are doing a great ad, why would you not go? Why did not you would have anchored themselves whether his girlfriend to any emotion, so as to be able to automatically call it? If you are interested how to anchor the recipe here. | | |