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Mark Mc Donald's restaurant, like many other items, the predisposition to which they were subjected. As a result, the conditions will automatically associate a sensory stimulus (picture, sound, feel, smell, taste) with a given emotion (eg, confidence, joy, anger, excitement). When the combination is stored in our nervous system, formed the coupling between the sensory stimulus and a given emotion, so that the stimulus that evokes the emotion associated with it. Circumstances in the world today we have plenty, ranging from the complex, which produces such a trademark has emotions, and ending with the simple word associations. When I begin to pronounce the sentence "Tchibo, enter this .." you probably finish "... the best" If I say "Bosman, drinks ..." you finish "... but buja." Why dokończyłeś these statements, even if they do not drinking beer and coffee and do not believe in these slogans? Since you have been conditioned by advertising. These slogans have heard many times that at the end of your nervous system was established linkage data elements. In Nerolingwistycznego Programming (NLP), such conditions are called anchors. This concept may be new to you, but you know very well the mechanism of action of anchors. If I had asked you whether you have those songs that you associate with some events, you probably would say "Sure!". Each of us knows the mechanism of "summer songs". As soon as you hear this song remind you of a girl he once poderwałeś, your first kiss, and maybe even how you told her "I love you." Suddenly, all the emotions back, which then przezywałeś and do not know why you enter the romantic and melancholic mood. Why is this happening? Because once, when you were in an intense emotional state, let's say you were madly in love, listen to the melody, and often your nervous system was established at the level of neurological association. Auditory stimulus (a particular song) was associated with a stimulus kinestetycznym (feeling of falling in love, melancholy, etc.). And now every time you listen to this song (you give the auditory stimulus) is called automatically the associated emotion. This is shaping process takes place anchors. When we are in an intense emotional state it is associated with unique stimuli, which we at that time provided: - visual (eg someone's face, an object, room) - aids (eg . song, a voice, a sound) - kinestetycznymi (eg specific touch hands). As a result of such conditions the stimulus, without our awareness, coupled with the causes emotional state. | | |